My name is Alex, and I began with photography probably about 15-20 years ago, not realizing that it was something that I would grow to enjoy so much. I’ve always been a pretty organized person and over the years I had backed up and saved photos from the minute I had a hard drive to do so….you may be thinking, what does this have to do with photography?

Many times throughout my life people have mentioned that they lost photos, or wish they had more pictures from a certain time… a good friend of mine dated a girl for some time and they left and got back together years later. They had since gotten rid of the laptops or phones that had those photos, never to be found again…or so they thought… While visiting them (after they had gotten married years later) we were discussing previous visits and they mentioned that they missed having photos from when he and I were living in Europe and she came to visit. I said “oh I’ve got those”….

This is where we get back to photography… the look of absolute pure joy that they had on their faces when they realized that I had kept those photos all these years brought me such joy. I love what photos do for people. I want to be the person to help people remember great moments and in great quality!

My wife Avi, helped me to realize and connect that to a business. Identifying that I was decent at capturing and framing photos …. something that I took for granted. So with her help, we have generated a brand around my hobby, and hope to be able to help you capture your moments!